Kellogg's Fruit Chips
Developing a package design for a new product of a global brand. At the same time, the main task is to clearly highlight this product within the brand portfolio and clearly communicate main benefits of the product.

Going beyond the classic territory and traditional codes in the design of healthy snacks. Declarative black design with bright friendly illustrations that appeal to the consumer.
My role
Visual brand identity development;
Art direction of all the design developments;
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