Hello, my name is Anastasia Igolnikova, I am a Creative Director, graphic designer and strategist. I have an experience as a designer and creative director in international branding agencies. Nowadays I have a small independent studio Holistic brand lab, which develops charming projects for various companies and socially significant initiatives.

Over the past 10 years, I have created and helped relaunch dozens of brands for consumer and technology companies, educational projects and startups in Russia, Europe and China. Thinking in the long term I put as much emphasis on empathy and intuition as I do on data. My goal is to help brands moving and change to successfully deal with changing context while maintaining their identity and culture.

We can do so much more that solving business problems. We can joy and experience of true beauty. Let's create!

Creative Director 2020-2022
Design Director 2018-20
Art Director 2017-18

Volunteer & Strategist &
Art Director 2020-22

Creative Designer 2014-16

Analytics and research
Brand strategies development
Concept Development
Сreative mechanics
Communication design
Corporate & Consumer branding
Customer experience management


10 best brands according to Forbes 2016
10 best brands according to Forbes 2018
Pentawards silver 2020
World Brand Design Society Awards bronze 2021
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