My role
Design strategy development;
Design direction of all the creative developments
IVC Group (International Vinyl Company) was founded in 1997 and is a leading European manufacturer of LVT (vinyl flooring), linoleum and carpet tiles.

In partnership with Mildberry, IVC Group had a task to change the existing perception of linoleum and convey to the consumer the key idea that IVC Home linoleum is a safe product that allows you to easily and qualitatively improve the aesthetic appearance of the room.
A holistic verbal-visual identification of the brand was created. The identity of IVC Home emphasizes the consumer character of the brand and translates simple, but emotionally important meanings — comfort and reliability, simplicity and aesthetics.
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