Lakto Kids China
NEW IDENTITY FOR DAIRY BRAND
Created a line of functional dairy products for children under the Lakto brand to enter the market in China. The brand concept is organized around the idea of a balanced child development, which unites all parts of the marketing mix: product solutions, packaging design, communication channels.

Project leader→ Oleg Beriev
Creative director → Igor Mospanov
Designer/ Art director→ Anastasia Igolnikova

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