The dairy market of Russia is saturated with brands existing on the territory of farming, which for the most part convey the ideas of naturalness and responsibility to their business. They are often not supported by anything and are implemented only in visual cliches.

Get out of the paradigm of all the usual crafting visual codes, creating your own territory of modern, technological farming, where real people, professionals in their field have united to control the entire production cycle from farm to shelf and bring maximum quality to the consumer.